Job Description

About eCard Systems

eCard Systems is a leading provider of outsourced gift card solutions, serving over 100,000 merchants in the restaurant, retail, service, spa, and hospitality industries. We specialize in delivering high-quality physical and digital gift card solutions, offering seamless integration with top POS providers. As a trusted partner in the industry, eCard Systems is dedicated to providing innovative and efficient solutions that drive customer engagement and revenue growth for our clients.

Position Summary

The Marketing Manager at eCard Systems will play a pivotal role in achieving our marketing goals. These include increasing brand awareness, generating leads, and enhancing customer engagement. This role requires expertise in digital marketing, content creation, campaign execution, and analytics-driven decision-making. The ideal candidate will collaborate cross-functionally with sales, product development, and leadership teams to align marketing efforts with these business growth objectives.

This position will play a key role in shaping the company's marketing vision and execution.

Key Responsibilities

Strategic Marketing & Brand Management

· Develop and execute comprehensive marketing strategies aligned with company goals.

· Oversee brand identity, messaging, and positioning to ensure consistency across all marketing channels.

· Plan and implement targeted email marketing campaigns to engage and retain customers.

Market Research & Customer Insights

· Conduct market analysis to understand customer needs, competitor landscape, and industry trends.

· Analyze customer data to gain insights into buying behavior and preferences to refine marketing strategies.

· Track and report on marketing KPIs, including website traffic, lead generation, conversion rates, and customer acquisition costs.

Campaign Development & Digital Marketing

· Design and execute multi-channel marketing campaigns, including digital advertising, social media, content marketing, and traditional advertising.

· Manage website content and optimize design for enhanced user experience and SEO performance.

· Oversee and grow organic SEO efforts while managing and optimizing PPC campaigns.

· Create and implement engaging social media content and campaigns to build brand awareness.

· Manage marketing automation platforms and CRM integrations (e.g., ZOHO) to drive data-driven marketing initiatives.

Event & Trade Show Marketing

· Plan and execute trade show marketing strategies, including booth design and promotional materials.

· Collaborate with sales and product teams to develop effective marketing strategies for industry events.

Collaboration, Leadership & Team Management

· Work closely with sales, product development, and customer service teams to align marketing strategies with business objectives.

· Define and lead cross-functional collaboration efforts, ensuring alignment between marketing, sales, and product teams.

· Manage external marketing partners, freelancers, and agencies while evaluating opportunities to build an in-house marketing team.

· Monitor customer experience feedback and continuously improve content and design across all customer touchpoints.

Required Qualifications & Skills

· Education: Bachelor's degree in Marketing, Marketing Communications, or a related field.

· Experience: Over 5 years of B2B marketing experience, with a proven track record in marketing strategy, digital campaigns, and lead generation.

· Graphic Design: Strong experience in both print and digital design.

· Digital Marketing: Hands-on experience with web content, SEO, PPC, Google Analytics, social media marketing, and paid advertising strategies.

· Marketing Automation & CRM: Proficient in executing data-driven marketing initiatives.

· Communication: Excellent verbal and written communication skills.

· Project Management: Ability to plan, execute, and monitor marketing projects within deadlines and budgets.

· Business Acumen: Familiarity with B2B sales, advertising, and marketing strategies.

Why Join eCard Systems?

• Be part of an industry leader in gift card solutions with a strong reputation for quality and innovation.
• Work in a dynamic and collaborative environment where your contributions make a real impact.
• Opportunity for professional growth and leadership within the company.
• Competitive salary and benefits package.

If you are a results-driven marketing professional with a passion for innovation and growth, we’d love to hear from you!

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