Marketing Director Job at FAB Restaurant Concepts, Canada

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  • FAB Restaurant Concepts
  • Canada

Job Description

Job Description

Who YOU Are

You're a proven Marketing Leader with a balanced love for creativity and analysis who is looking to make an impact and leave their mark on the industry. You know how to blend innovative ideas with proven campaign strategies to create world-class brands. You are always focused on the revenue generating impact that result from your campaigns. You believe in never-ending learning and are consistently staying on top of all Marketing and Restaurant trends. You study Marketing and Sales thought leaders such as Gary Vaynerchuck and Alex Harmozi. You believe that you are capable of greatness and are in relentless pursuit of your potential in everything you do. If this sounds like you - let's chat! P.S Having a portfolio of your work will be a huge help!

Who WE Are

We started this journey over 25 years ago out of our love for creating unforgettable experiences for all of our guests - and we haven't looked back since!

With over 10 Restaurants and counting across Toronto, Ottawa and Grey County, we're just getting started and our continued growth will be fuelled by incredible leaders like YOU .

What We Offer

  • Industry Leading Compensation
  • Unparalleled Family-Oriented Culture
  • Extended Benefits Plan
  • RRSP Contribution
  • Professional Development Programs
  • Accelerated Career Advancement
  • Team Building & Hospitality Experiences
  • Expense Allowance

What You'll Be Doing

  • Develop and Update a clear Marketing Strategy and Plan for each location to achieve their Revenue Budget and Guest Count target.
  • Collaborate with Ownership, Senior Leadership, and Operations to consistently bring new and industry relevant ideas to enhance the Guest Experience.
  • Maximize Restaurant awareness to ensure each location is the #1 choice in its neighbourhood.
  • Develop and execute Marketing campaigns across Digital and Traditional channels to increase year-over-year Guest Count and Reservations.
  • Lead and develop a high-performing Marketing Team.
  • Create and execute the marketing of unique Ticketed Experiences and increase year-over-year sales of existing Ticked Experiences.
  • Provide Restaurant Branding recommendations based on on-going internal and external competitive analysis. Real-time Market Research is a must.
  • Update and organize Operation teams around a Key Moment Restaurant Calendar.
  • Update and organize Marketing teams around a Marketing Channel Execution Strategy.
  • Provide exceptional Project Management among Marketing, Operations, and Senior Leadership as it pertains to all Marketing Key Moments and all Marketing related campaigns.
  • Create and deliver a "Video-First" content strategy of "Real-Time" Guest Experiences.

What You'll Need

  • Relentless belief in yourself, your goals, and your team - you love to get your hands dirty!
  • 5+ years of Marketing Management experience (ideally within Restaurants) with a proven ability to grow Sales and enhance guest experiences.
  • Experience working in Restaurants in any capacity or an in-depth understanding of the local market.
  • Excellent Project Management is a must. You are hyper-focused on all of the details.
  • Proven ability to grow Follower Count and Engagement across Tik Tok, Instagram, Meta, and overall Website traffic.
  • Proficiency in Adobe Illustrator, Photoshop, Google Analytics, Meta Ads Manager with leading ROAS results
  • Management Experience with a proven ability to grow Sales
  • A burning passion to constantly learn and push the boundaries of what you know
  • Google Analytics / Sprout Social certifications or additional Marketing credentials is a valued asset.
  • An "All Hands on Deck" attitude!

Job Tags

Local area,

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